Dealer Marketing Blog

Why Your Website Needs a Security Certificate (SSL) by October 1, 2017

Submitted by Lindsay Meade on Sep 01, 2017

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Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines. 

What is SSL?

SSL stands for Secure Sockets Layer. When you've set up SSL, there will be an encrypted link between the web server and the browser, displaying as "https" instead of "http." This is an important element in establishing your website as trustworthy by providing a secure connection and authenticating your identity for website visitors. Any information entered on your website will be protected. 

It is a necessity for any website with online payment that collects credit card information to set up SSL. But what about businesses that don't provide an online store? 

That leads me to the benefits fo setting up SSL.

What are the benefits?

Protecting client information

Do you ask people to fill out webforms and provide their contact information? Your customers likely don't want that information to be leaked or hacked. Setting up SSL will keep any information entered on the website protected, whether it is credit card information or just a an email address.

Establishing trust

When visitors visually see the "https" instead of "http," they will immediately know that your website is legitimate and authenticated. It's one of the first things people see when they arrive at your website and it's a crucial step in establishing trust.

Getting in Google's good graces

Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines. 

Your website will display "Not Secure" warning in the web address bar...not the best way to introduce visitors to your business. 

What are the next steps?

Please reach out to us to begin the process of setting up SSL. We will make a few changes to the website in order to prepare the certificate, then we will provide instructions to give to whoever manages your website DNS.

After this brief back and forth, your website will be secure!

Topics: Website Tips

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