Dealer Marketing Blog

How To Avoid Locking Your Dealership Into a Web Provider

Submitted by Darrell Amy on Sep 25, 2017

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Nobody likes to be stuck. However, if you’re not careful, your dealership can get locked into a web provider leaving you with few options. In this article, we’ll explore how to not get trapped.

Why Your Website Needs a Security Certificate (SSL) by October 1, 2017

Submitted by Lindsay Meade on Aug 31, 2017

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Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines. 

What To Do When Your Website Just Isn’t Converting

Submitted by Lindsay Meade on Mar 14, 2017

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You’re getting great rankings and a decent amount of traffic, but just aren’t getting leads… What do you do?

Chances are that if you identified with the above statement, then your website may not be properly designed to convert the traffic coming to your site.

(Want to learn more about getting rankings? Download our special report on How To Get Top Placement in Google.)

Lessons for Copier Dealers From My Favorite Book of 2016: Not Taught

Submitted by Darrell Amy on Oct 06, 2016

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Sometimes you need a cold glass of water in the face. It's like that moment you see yourself in a photo and then step on a scale and realized that 20 lbs has crept in. As tenured sales people and experienced business owners we need a cold glass of water in the face in the area of sales and marketing. 

Keenan, Forbes columnnist on sales, throws multiple glasses of ice cold water in your face the moment you flip page one of his book "Not Taught, What It Takes to Be Successful in the 21st Century That Nobody's Teaching You." Here are some of my observations as I read back through this book.

Why Copier Dealers Need a Product Catalog on Their Website--And How To Manage It

Submitted by Darrell Amy on Jul 27, 2016

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One question I get regularly is, “Do I need a product catalog on my website for the multifunction copiers, printers, and other devices I sell?”

When it comes to product catalogs, dealers have three choices:

  1. Link to your OEM partners

  2. Don't have a product catalog

  3. Have a product catalog on your website

This article explores the three choices and outlines options to easily manage a product catalog on your website.

What Prospects, Customers, and Potential Employees Want From Your Copier Dealership

Submitted by Darrell Amy on May 16, 2016

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Only a handful of your current customers will ever walk through the doors of your dealership. However, all of your current customers, prospects, and potential employees will visit your web properties. What they find could determine the success of your business.


How Much Did Your Website Cost You This Past Year?

Submitted by Darrell Amy on Nov 02, 2015

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How many times have you gone to a website and left immediately because:

  • You didn’t find the answer to your question.

  • You got a bad impression because the website looked like it was built 10 years ago.

  • You couldn’t read the website on your smart phone.

What If 502 People Visited Your Dealership In One Month?

Submitted by Darrell Amy on Sep 22, 2015

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What would it mean for 502 people to visit your dealership this month? That’s exactly what happened in August with a relatively small but growing copier dealership that I spoke with yesterday.

No, 502 people didn’t walk through the door of their physical location. I bet less than 20 prospects came to their office. However, there were 502 new visitors to their website. That’s up from virtually zero a year previously.

How To Keep Your Dealership From Dropping In Google Search on April 21

Submitted by Darrell Amy on Mar 24, 2015

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Many of our dealership clients are concerned about their placement in Google. However, all the work you’ve been doing to boost your rankings may get shot down if your website is not mobile responsive.

Three Ways Your Copier Customers May Be Frustrated With Your Service

Submitted by Darrell Amy on Feb 20, 2015

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Outstanding customer service has been the hallmark of independent copier dealers. However, fast response times, friendly receptionists and outstanding first-call-completion records may be overlooked if your copier customers get frustrated (or ignored) when they go to your website--especially if they are coming from their mobile phone.

In this article we'll explore three ways copier dealers can accidentally frustrate their customers and what to do about it.