Dealer Marketing Blog

How To Avoid Locking Your Dealership Into a Web Provider

Submitted by Darrell Amy on Sep 25, 2017

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Nobody likes to be stuck. However, if you’re not careful, your dealership can get locked into a web provider leaving you with few options. In this article, we’ll explore how to not get trapped.

Why Your Website Needs a Security Certificate (SSL) by October 1, 2017

Submitted by Lindsay Meade on Sep 01, 2017

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Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines. 

Do You Need a Website Redesign?

Submitted by Lindsay Meade on Mar 31, 2017

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Does your current website serve your business’ needs? A good website needs to be functional and reliable, but a great website is meaningful and convenient for users.

Without a great user experience, you may be missing out on great opportunity to delight your website visitors.

What To Do When Your Website Just Isn’t Converting

Submitted by Lindsay Meade on Mar 14, 2017

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You’re getting great rankings and a decent amount of traffic, but just aren’t getting leads… What do you do?

Chances are that if you identified with the above statement, then your website may not be properly designed to convert the traffic coming to your site.

(Want to learn more about getting rankings? Download our special report on How To Get Top Placement in Google.)

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

Submitted by Darrell Amy on Mar 08, 2017

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In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Lessons for Copier Dealers From My Favorite Book of 2016: Not Taught

Submitted by Darrell Amy on Oct 06, 2016

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Sometimes you need a cold glass of water in the face. It's like that moment you see yourself in a photo and then step on a scale and realized that 20 lbs has crept in. As tenured sales people and experienced business owners we need a cold glass of water in the face in the area of sales and marketing. 

Keenan, Forbes columnnist on sales, throws multiple glasses of ice cold water in your face the moment you flip page one of his book "Not Taught, What It Takes to Be Successful in the 21st Century That Nobody's Teaching You." Here are some of my observations as I read back through this book.

Why Copier Dealers Need a Product Catalog on Their Website--And How To Manage It

Submitted by Darrell Amy on Jul 27, 2016

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One question I get regularly is, “Do I need a product catalog on my website for the multifunction copiers, printers, and other devices I sell?”

When it comes to product catalogs, dealers have three choices:

  1. Link to your OEM partners

  2. Don't have a product catalog

  3. Have a product catalog on your website

This article explores the three choices and outlines options to easily manage a product catalog on your website.

What Prospects, Customers, and Potential Employees Want From Your Copier Dealership

Submitted by Darrell Amy on May 16, 2016

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Only a handful of your current customers will ever walk through the doors of your dealership. However, all of your current customers, prospects, and potential employees will visit your web properties. What they find could determine the success of your business.

 

How Much Did Your Website Cost You This Past Year?

Submitted by Darrell Amy on Nov 02, 2015

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How many times have you gone to a website and left immediately because:

  • You didn’t find the answer to your question.

  • You got a bad impression because the website looked like it was built 10 years ago.

  • You couldn’t read the website on your smart phone.

What If 502 People Visited Your Dealership In One Month?

Submitted by Darrell Amy on Sep 22, 2015

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What would it mean for 502 people to visit your dealership this month? That’s exactly what happened in August with a relatively small but growing copier dealership that I spoke with yesterday.


No, 502 people didn’t walk through the door of their physical location. I bet less than 20 prospects came to their office. However, there were 502 new visitors to their website. That’s up from virtually zero a year previously.

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