Nobody likes to be stuck. However, if you’re not careful, your dealership can get locked into a web provider leaving you with few options. In this article, we’ll explore how to not get trapped.
Dealer Marketing Blog
Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines.
Does your current website serve your business’ needs? A good website needs to be functional and reliable, but a great website is meaningful and convenient for users.
Without a great user experience, you may be missing out on great opportunity to delight your website visitors.
You’re getting great rankings and a decent amount of traffic, but just aren’t getting leads… What do you do?
Chances are that if you identified with the above statement, then your website may not be properly designed to convert the traffic coming to your site.
(Want to learn more about getting rankings? Download our special report on How To Get Top Placement in Google.)
In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.
(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)
Sometimes you need a cold glass of water in the face. It's like that moment you see yourself in a photo and then step on a scale and realized that 20 lbs has crept in. As tenured sales people and experienced business owners we need a cold glass of water in the face in the area of sales and marketing.
Keenan, Forbes columnnist on sales, throws multiple glasses of ice cold water in your face the moment you flip page one of his book "Not Taught, What It Takes to Be Successful in the 21st Century That Nobody's Teaching You." Here are some of my observations as I read back through this book.
One question I get regularly is, “Do I need a product catalog on my website for the multifunction copiers, printers, and other devices I sell?”
When it comes to product catalogs, dealers have three choices:
Link to your OEM partners
Don't have a product catalog
Have a product catalog on your website
This article explores the three choices and outlines options to easily manage a product catalog on your website.
Only a handful of your current customers will ever walk through the doors of your dealership. However, all of your current customers, prospects, and potential employees will visit your web properties. What they find could determine the success of your business.
How many times have you gone to a website and left immediately because:
You didn’t find the answer to your question.
You got a bad impression because the website looked like it was built 10 years ago.
You couldn’t read the website on your smart phone.
What would it mean for 502 people to visit your dealership this month? That’s exactly what happened in August with a relatively small but growing copier dealership that I spoke with yesterday.
No, 502 people didn’t walk through the door of their physical location. I bet less than 20 prospects came to their office. However, there were 502 new visitors to their website. That’s up from virtually zero a year previously.