Dealer Marketing Blog

Read More

This article was recently publsihed in Office Technology magazine. 

I’m going to dive right in and shake you up in order to get your attention. As a dealer principal you wouldn’t give complete and total control of your financial books to one individual -- especially a third-party service provider -- without knowing yourself how to access them, or be able to take control of them at any point if need be. It’s not a stretch to say that could be a potentially detrimental move to the longevity of a business. I’m sure thoughts of mismanagement, improper billing, and the opportunity for embezzlement may come to mind. Any of these things could be certain death to an otherwise successful and healthy business.

Read More

In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.

Twitter is  the easiest and most straightforward of the four social platorms to manage when it comes to who can and can’t access the profile.

Read More

Recently I wrote an article about why dealership owners must own their social media logins. In this article I talked about the dangers of not having access to the social media channels that represent your business.

Now that I’ve successfully established the reason for having control of your social media logins, let’s take a look at how to gain that administrative control on arguably the top 4 platforms: LinkedIn, Facebook, Twitter and Google+.