For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?
Dealer Marketing Blog
What you’ll learn in this article:
- How Google+ and social media in general play into the greater buying process
- How Google+ can help you rank higher in search results
- 5 Quick steps to get your Google+ presence setup
WHY SOCIAL MEDIA?
Let me get to the point right from the beginning. CONTROL. If we’re all honest with ourselves, we all want more of it,
Google and LinkedIn have forever altered the traditional sales process. In one sense, the buyer gets more control than ever before over where they get information. However, in the middle of wringing our hands about the buyer being more informed than ever before, I think we've missed the real point: Buyers haven't changed. What's changed is how they gather information to make a buying decision.
You see, buyers have always been informed. Prospects have always needed information to make good business decisions. The only thing that's changed is where they are going to get the information.
What would it mean for 502 people to visit your dealership this month? That’s exactly what happened in August with a relatively small but growing copier dealership that I spoke with yesterday.
No, 502 people didn’t walk through the door of their physical location. I bet less than 20 prospects came to their office. However, there were 502 new visitors to their website. That’s up from virtually zero a year previously.
Does your copier dealership look like a serious player in Managed IT Services?
If your dealership is repositioning as a Managed IT Services provider, the content on your website, blog, and social media pages should give as much weight to IT topics as you give to copiers. Otherwise you miss a great opportunity to get the message out about the value of your offering.
You also risk having prospects think that you are just a copier company that happened to bolt on an IT offering as an afterthought. In this case, prospects may be nervous about your ability to deliver.
Recently I wrote an article about why dealership owners must own their social media logins. In this article I talked about the dangers of not having access to the social media channels that represent your business.
Now that I’ve successfully established the reason for having control of your social media logins, let’s take a look at how to gain that administrative control on arguably the top 4 platforms: LinkedIn, Facebook, Twitter and Google+.
Here's something new on the radar for your service department: social media. These days when somone is frustrated they often go to the social channels such as Twitter, Facebook and Google+.