You have more than likely heard your marketing company talk about keywords, phrases, search terms, etc.
Dealer Marketing Blog
Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy.
The good news is that Search Engine Optimization works. You can get ranked in your local market. And this will deliver results. (For more ideas on this, download our special report, Google and Your Copier Dealership.)
I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?
There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.
Have you ever wondered how many prospects are coming to your dealership's website FROM YOUR LOCAL MARKET? With a few simple steps inside Google's free Analytics tool, you can find out. In this article we'll show you how.
Let's face it, you probably don't care about visitors to your website from foreign countries or other states. What you care about is how many people are coming to your website from your local market.
The challenge is that the dashboard on your Google Analytics page shows you everyone that's coming to your website. With the steps below, you can filter out the riff-raff and just see the reports on who is coming from your local market.
The age-old frustration of a dealer principal or sales manager is, “Are we playing in all of the deals?” What percentage of deals in your market is your sales team actively pursuing? We call this measurement Deal Exposure.
If there are 100 deals going down in your market this month and you have 20 opportunities in your pipeline with a 30-day windows, you have a 20% deal exposure. Stated another way, you’re missing out on 80% of the deals.
As a former sales manager, I’ve laid awake at night wondering how many deals my team is missing. Now, I think I have come up with a benchmark and a way to measure your sales and marketing effectiveness.
In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?
So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?
Yesterday a successful copier dealer principal asked me an honest question: "Why should I care about blogging?" Traditional sales tactics are working well for him. The dealership is growing and sales reps are crushing quotas with tried-and-true prospecting techniques. "Is it worth my time and investment."
Over the years one of the most common questions I get from copier dealer principals and sales reps is, "When do you think people will start buying copiers online?"
My answer: "They already are and have been buying copiers online for years now."
Really. Yes, but not necessarily in the way you think. Because of the complex nature of the configuration, pricing, and lease options, they still need sales reps to bring the sale across the finish line. So, I think it will be a while before people put a copier in an online shopping cart and check out online.
What would it mean for 502 people to visit your dealership this month? That’s exactly what happened in August with a relatively small but growing copier dealership that I spoke with yesterday.
No, 502 people didn’t walk through the door of their physical location. I bet less than 20 prospects came to their office. However, there were 502 new visitors to their website. That’s up from virtually zero a year previously.
“We want to be on page one of Google!”
As I talk to copier dealer principals every day, this is a common statement. But the question that always follows is, “What search terms do you want to get found for?” Typically, the answer is, “We want to get found for ‘copiers [insert city name]’ or ‘[insert copier brand and city name]’”
While it is certainly not a bad thing to be found for “copiers” in your city, the real question should be, “What are people searching for related to what we sell.”