On page optimization always comes first when developing a web marketing strategy. With that said, there is a lot to gain from building citations online.
Dealer Marketing Blog
From on-page optimization of your website to social media marketing, it’s important for your marketing strategy to target potential customers whether they are ready to buy now or at some point in the future.
Customer service is an important aspect of your business, from the top executives to each of your associates. Customer service is traditionally thought of a necessary aspect of jobs that are directly client facing, when, in reality, customer service begins at the top. When the CEO of a company spends time interfacing with clients and taking care of their requests, there will be a giant shift in 2 ways.
I have been a bit frustrated with my yard this summer. We built a great new deck in the back yard, but the lawn is not green, the sprinkler system cuts on at inopportune times, and the lawn service came to do mowing one evening while we were hosting a party in our back yard.
When building was to be started on the deck, we realized that a couple of the sprinkler heads needed to be moved and a fire-drill of sorts ensued. All of my discussions with my lawn guy have been reactive calls, trying to fix something that wasn't right.
You Didn't Get To Where You Are Today By Avoiding Risk .... OR Did You?
Let me start out by saying that I consider myself a print industry outsider. That’s right, I never gave this industry a single thought until I found myself working in it. Your initial reaction to that statement might be one of skepticism, or maybe you might think I’m not qualified to give advice on marketing in an industry that I haven’t grown up in, but I would argue that is exactly why I’m qualified to give marketing suggestions.
With the new year upon us, one thing is for sure is that digital marketing will continue to become more important to copier dealers and managed services providers. Another certainty is change.
Before 2015 slips too far off into the horizon, we thought we'd share a few of our most popular articles from 2015. Enjoy!