From on-page optimization of your website to social media marketing, it’s important for your marketing strategy to target potential customers whether they are ready to buy now or at some point in the future.
Dealer Marketing Blog
I have been a bit frustrated with my yard this summer. We built a great new deck in the back yard, but the lawn is not green, the sprinkler system cuts on at inopportune times, and the lawn service came to do mowing one evening while we were hosting a party in our back yard.
When building was to be started on the deck, we realized that a couple of the sprinkler heads needed to be moved and a fire-drill of sorts ensued. All of my discussions with my lawn guy have been reactive calls, trying to fix something that wasn't right.
Webinars are great tools to share new and exciting opportunities with your existing client base as well as potential new customers.
We already know that webinar attendees are going to gather the information they want. After all, they are the ones that have signed up to hear about a particular topic.
Does your current website serve your business’ needs? A good website needs to be functional and reliable, but a great website is meaningful and convenient for users.
Without a great user experience, you may be missing out on great opportunity to delight your website visitors.
You’re getting great rankings and a decent amount of traffic, but just aren’t getting leads… What do you do?
Chances are that if you identified with the above statement, then your website may not be properly designed to convert the traffic coming to your site.
(Want to learn more about getting rankings? Download our special report on How To Get Top Placement in Google.)
Do you have an annual marketing calendar for your dealership? Successful copier dealer marketing programs have a calendar. This document begins with your business and marketing goals. It includes a full calendar of events, promotions, and product launches. It also lays out a monthly cadence of activities that need to be accomplished.
In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?
So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?
As I help hybrid copier dealers across the U.S. and Australia create a unified value proposition between their copier and managed I.T. services businesses I'm always looking for ways to create competitive advantage. Recently, I've been thinking about an area of competitive advantage that's fairly unique to copier dealers: business continuity. If you think about it, copier dealers are in a unique position to provide business continuity solutions.
Where I.T. companies focus on the backing up data only, hybrid copier dealers consider both the data and the documents. Where I.T. companies focus on computer hardware restoration, hybrid copier dealers can restore servers, computers, phone systems, printers, and multifunction systems.