Dealer Marketing Blog

LinkedIn for Your Dealership

Submitted by Lindsay Meade on Jul 27, 2017

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For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?

How Smart Sales Reps Use LinkedIn to Establish Commonality

Submitted by Darrell Amy on Jan 07, 2016

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Originally published on LinkedIn Pulse.

Last week I wrote about how LinkedIn can help support one core sales skill:driving conversation. There is another similar core skill that LinkedIn can facilitate: creating commonality.

Prospecting Does Not Have To Be a Field of Dreams

Submitted by Larry Levine on Jan 05, 2016

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Originally published on LinkedIn Pulse.

Field of Dreams is a 1989 film, about an Iowa corn farmer who hears a voice telling him: "If you build it, he will come." He interprets this as an instruction to build a baseball diamond in his fields; after he does, Shoeless Joe Jackson and other dead baseball players emerge from the cornfields to play ball.

The Real Reaction You Want After a Sales Interaction

Submitted by Darrell Amy on Dec 21, 2015

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Originally posted by Darrell Amy on LinkedIn Pulse.

What is the reaction you want to get after a sales conversation or marketing interaction?

Most sales people would say they want their prospect to say, “Yes, I totally agree with you! That’s what’s keeping me up at night.” While that's great, here's the problem: You have found an issue that resonates but you haven’t actually brought any new ideas to the table that reframe or fix the problem.

Has Your Sales Team Swallowed The Jagged Little Digital Pill?

Submitted by Larry Levine on Oct 26, 2015

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This article by Larry Levine originally appeared on LinkedIn Pulse.

Alanis Morissette, Jagged Little Pill was released on June 13, 1995. It is one of the most successful albums of the 1990s. It peaked at number one on the U.S. Billboard 200, and was the first album to reach both 12 million (in February 1997) and 13 million (in August 1998) in sales in the US since 1991.

The Times They Are Changing. Will You?

Submitted by Mike Hollander on Sep 05, 2015

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I just came back from a fantastic event where Larry Levine, our LinkedIn sales coach presented his experiences and coached a roomful of sales personnel on utilizing social media to create leads and prospect for business. It was a mixed crowd, from veterans to new reps, and you could just see the “sense of doom” on their faces as they came in the room. It’s Monday morning and they knew they would be in all day training, and the boss is here, too! Ughh! As an outside rep, the last place you ever want to be is in the office, especially all day! However, as the day progressed, so did the energy level of the crowd.  I watched in amazement as this room full of such diverse talent went through the prescribed exercises and started making changes to their online profiles. I saw as that it started making sense to them. They would be different - better, much better.

 

How I Revolutionized My Sales Results

Submitted by Larry Levine on Aug 12, 2015

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This article by Larry Levine originally appeared on LinkedIn Pulse.

I absolutely love the personal relationship building aspect of sales. Based on building these personal business relationships, I discovered the secret power behind LinkedIn.

It's the 21st Century! Is your Sales Team Stuck in the 1990's?

Submitted by Larry Levine on Jul 16, 2015

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This article was originally published on LinkedIn Pulse.

1988 has some great significance to me. As a raving Los Angeles Dodgers fan, I cringe knowing this was the last year they won the World Series. Kirk Gibson’s infamous homerun trot is a distant memory. More importantly, this was the year I entered the work force.

Peek-a-Boo! Is your Sales Team Creating Social Visibility?

Submitted by Larry Levine on Jul 02, 2015

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This article by Larry Levine appeared originally on LinkedIn Pulse.

Stop Letting Paranoia Paralyze Your Sales Teams' LinkedIn Usage

Submitted by Larry Levine on Jun 29, 2015

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This article by Larry Levine originally appeared on LinkedIn Pulse.

According to the definition in Wikipedia, Paranoia is a thought process believed to be heavily influenced by anxiety or fear, often to the point of irrationality and delusion. Paranoid thinking typically includes persecutory beliefs, or beliefs of conspiracy concerning a perceived threat towards oneself (e.g. "Everyone is out to get me").

Get ready. We are going old school, back to the early 80's ... bring on The Kinks.

Who doesn't remember the iconic lyrics, (sing along with 

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