For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?
Dealer Marketing Blog
Originally published on LinkedIn Pulse.
Field of Dreams is a 1989 film, about an Iowa corn farmer who hears a voice telling him: "If you build it, he will come." He interprets this as an instruction to build a baseball diamond in his fields; after he does, Shoeless Joe Jackson and other dead baseball players emerge from the cornfields to play ball.
What is the reaction you want to get after a sales conversation or marketing interaction?
Most sales people would say they want their prospect to say, “Yes, I totally agree with you! That’s what’s keeping me up at night.” While that's great, here's the problem: You have found an issue that resonates but you haven’t actually brought any new ideas to the table that reframe or fix the problem.
Since the dawn of time sales people have possessed one critical skill: they are able to drive conversations. As we step into the bold new world of social selling, nothing changes. Until you start a conversation with someone, nothing happens.
Originally published by Darrell Amy on LinkedIn Pulse.
As I talk to dealers around the world I keep hearing frustration that there isn’t more customer loyalty. While our equipment and solutions get more sophisticated, the actual purchase gets more commoditized. There’s too much “me too” and not enough value driving gross profit. This leads to “buying-the-business” deals, frustrated sales reps, and dealerships with thin profits. In all of this, the client misses the opportunity to maximize their return on their technology investment.
This article by Larry Levine originally appeared on LinkedIn Pulse.
Alanis Morissette, Jagged Little Pill was released on June 13, 1995. It is one of the most successful albums of the 1990s. It peaked at number one on the U.S. Billboard 200, and was the first album to reach both 12 million (in February 1997) and 13 million (in August 1998) in sales in the US since 1991.
This is a picture of the Tandy TRS-80, the first computer that showed up on a rolling cart in my elementary school when I was in fourth grade. This started a journey for me that led to buying a laptop in my first year as a sales person so I could use Act. The following year, the internet browser was launched. Since that day in fourth grade, every aspect of my personal and business life has been affected by computers.
I am Generation X.
I just came back from a fantastic event where Larry Levine, our LinkedIn sales coach presented his experiences and coached a roomful of sales personnel on utilizing social media to create leads and prospect for business. It was a mixed crowd, from veterans to new reps, and you could just see the “sense of doom” on their faces as they came in the room. It’s Monday morning and they knew they would be in all day training, and the boss is here, too! Ughh! As an outside rep, the last place you ever want to be is in the office, especially all day! However, as the day progressed, so did the energy level of the crowd. I watched in amazement as this room full of such diverse talent went through the prescribed exercises and started making changes to their online profiles. I saw as that it started making sense to them. They would be different - better, much better.
Before there was the internet, smartphones and video games; kids who grew up in this era had to find creative and innovative ways to entertain themselves. Let the dating myself begin: kick the can, stick ball, over-the-line and hide-n-go-seek kept us busy.
One favorite thing we all used to do is pile into my parent’s car and pretend we were driving. We all thought we were hot-shots. We would all take turns driving. From trying to honk the horn to trying to use the turn signals and of course the windshield wipers; in the end it just didn’t work because we did not have the skillset to figure all of it out.
I know what you are thinking….. “What does this have to do with LinkedIn?” Just the other day, I was involved in a conversation with someone who stated, “I tried this LinkedIn thing and it just doesn’t work.”