Dealer Marketing Blog

How Playing Google's Game Can Help You In Search Results

Submitted by Jon Mitchell on Jul 05, 2016

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What you’ll learn in this article:

  • How Google+ and social media in general play into the greater buying process
  • How Google+ can help you rank higher in search results
  • 5 Quick steps to get your Google+ presence setup


Let me get to the point right from the beginning. CONTROL. If we’re all honest with ourselves, we all want more of it,

Why Dealer Principals Must Own Their Social Media Logins

Submitted by Jon Mitchell on Jun 30, 2015

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This article was recently publsihed in Office Technology magazine. 

I’m going to dive right in and shake you up in order to get your attention. As a dealer principal you wouldn’t give complete and total control of your financial books to one individual -- especially a third-party service provider -- without knowing yourself how to access them, or be able to take control of them at any point if need be. It’s not a stretch to say that could be a potentially detrimental move to the longevity of a business. I’m sure thoughts of mismanagement, improper billing, and the opportunity for embezzlement may come to mind. Any of these things could be certain death to an otherwise successful and healthy business.

How To Get Administrative Control of Your Dealership's Social Media Pages

Submitted by Jon Mitchell on Jun 22, 2015

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Recently I wrote an article about why dealership owners must own their social media logins. In this article I talked about the dangers of not having access to the social media channels that represent your business.

Now that I’ve successfully established the reason for having control of your social media logins, let’s take a look at how to gain that administrative control on arguably the top 4 platforms: LinkedIn, Facebook, Twitter and Google+.