Originally published on LinkedIn Pulse
Copier prospecting without having contact information? How can you locate an unknown email address?
I believe the year was 1995. I had taken my first copier sales job working for a Lanier direct location. Sales was a pretty straightforward prospect. I would drive up and down the street (dressed in a suit and tie no less), walk into someone’s business, and try to reach the owner. Face-to-face contact was always, and arguably still is, the best way to reach new copier prospects. At that time I really only had two methods to reach them – the telephone and my oversized Smurf blue colored van full of gas.