Dealer Marketing Blog

Dealer Marketing Acquires xFactor Marketing To Enhance Services to Copier Dealers

Submitted by Darrell Amy on Feb 06, 2017

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Today Dealer Marketing announced that it has acquired xFactor Marketing. The combined team will bring copier dealers an expanded portfolio of services backed by an even higher level of support.

Darrell Amy, President of Dealer Marketing is excited about the new team. “As digital marketing continues to become more integrated into the sales process I’m excited to enhance the value we bring to dealers as we add more experienced industry sales experts to our team.”

3D Systems Product Catalogs Now Available for Dealers

Submitted by Darrell Amy on May 16, 2016

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Dealer Marketing announces the availability of 3D Systems printers in the product catalog service it provides for copier dealer websites.

 
“With an increasing number of our copier dealers clients selling 3D printers we decided to add the 3D Systems product line to our product catalog service,” commented Darrell Amy, Chief Innovation Officer of Dealer Marketing.

Dealer Marketing to Sponsor LinkedIn Copier Sales Roadshow in April

Submitted by Darrell Amy on Feb 17, 2016

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Dealer Marketing is excited to be a sponsor of the LinkedIn Copier Sales Roadshow, presented by the Social Sales Academy. These high-impact events will bring best-in-class LinkedIn sales tactics to the channel.

BTA Marketing Workshop to be Held Nov. 5-6

Submitted by Darrell Amy on Oct 06, 2015

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Dealer Marketing Launches Social Sales Academy to Equip Copier Reps to Use LinkedIn

Submitted by Darrell Amy on Sep 08, 2015

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Today Dealer Marketing announced the launch of the Social Sales Academy (linkedin.dealermarketing.net). The academy provides LinkedIn sales coaching to copier and managed IT sales representatives.

Larry Levine will lead the academy. With 27 years of in-the-field sales experience, Larry began incorporating LinkedIn into his sales routine in 2009. Last year, Larry used his LinkedIn sales strategy to book $1.3 million in hardware sales in a zero-base territory, while creating a $2.6 million pipeline.

Mike Hollander Joins the Dealer Marketing Team

Submitted by Darrell Amy on Jul 21, 2015

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Dealer Marketing is excited to announce that Mike Hollander has joined the team as a Business Development Specialist. Mike will help dealers in the northern United States, Canada and the UK create online marketing strategies to win net-new business.

With 15 years of industry experience, Mike has enjoyed success in both copier and document solutions sales. Having worked for an independent dealership, he understands the unique challenges that dealer principals and sales reps face when it comes to attracting and retaining clients.

Larry Levine to Lead LinkedIn Sales Coaching Program for Dealer Marketing

Submitted by Darrell Amy on Mar 16, 2015

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Dealer Marketing is excited to announce Larry Levine will join the company as a Social Sales Strategist. Larry will lead a new LinkedIn Sales Coaching program to help dealer sales teams maximize LinkedIn to create personal brand awareness while generating new sales opportunities.

“I’ve known Larry for over 10 years,” commented Darrell Amy, Chief Innovation Officer of Dealer Marketing. “Larry has become a true leader in leveraging LinkedIn to generate new sales opportunities while building personal relationships."

Dealer Marketing Adds Google+ and Google My Business to Social Media Services

Submitted by Darrell Amy on Feb 10, 2015

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Today Dealer Marketing announced support for Google+ and Google My Business pages for dealers as a part of its dealership social media management service.

"Google+ is one of the social networks that we have watched closely over the past year," commented Darrell Amy, Chief Innovation Officer for Dealer Marketing.

Google+ is Google’s social network. Combined with Google My Business, it creates a platform for your business on Google.

"One Google+ page for a dealer we looked at recently 

had recorded over 47,000 views," said Jon Mitchell, Social Media Director for Dealer Marketing. "We found another dealer whose business was listed as a 'Mining and Fishing Supplies' company." This is obviously a huge missed opportunity for these dealers.

Dealers Praise First BTA Marketing Workshop for Copier Dealerships

Submitted by Darrell Amy on Jan 22, 2015

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Last week copier dealers from across the country experienced the first BTA Marketing Workshop. The seminar was developed to help dealer principles, marketing directors and sales managers understand how the aspects of online marketing can work together to help grow the copier dealership.

BTA Launches BTA Dealer Marketing Workshop

Submitted by Darrell Amy on Oct 01, 2014

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Kansas City, MO — The Business Technology Association (BTA; www.bta.org) has announced its newest educational offering, the BTA Dealer Marketing Workshop. The inaugural workshop will be held Nov. 6-7, 2014 at the Muratec America Inc. headquarters in Plano, Texas. Led by Darrell Amy, Lindsay Kelley and Jon Mitchell of Dealer Marketing, this workshop will help make sure your dealership is ready to implement best practices in online marketing. 

“According to a recent article in the Harvard Business Review, business decision makers are, on average, 57 percent of the way through the buying process before they contact a vendor or sales rep,” Amy says. “The buying process has changed. More of the initial research is done online. If you are not involved in this online research, you may not even get a shot at the deal.”

Special Report: How to Position Your Dealership for Success in Managed IT Services