Dealer Marketing Blog

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

Submitted by Darrell Amy on Mar 08, 2017

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In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Five Critical Components of an Effective Copier Dealership Blog

Submitted by Darrell Amy on Nov 02, 2016

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Smart copier dealers blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position themselves as subject matter experts. Sadly, many dealerships miss key aspects in their blogs, sabotaging their effectiveness. Last week as I was evaluating a blog for a copier dealer that was using a cut-rate blogging service I discovered several key deficiencies that were hurting their results. In this article you’ll learn the key aspects of a effective copier dealership blogs.

How To Look Like a Pro When Formatting Blog Articles and Website Pages

Submitted by Darrell Amy on Nov 02, 2016

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This may just be a personal issue for me: I hate it when I go to a website or blog and see poor type formatting. Not only does it not look professional, it also hampers Google’s ability to index your content.

In this article you’ll learn how to properly format text in a blog so you’ll look like a pro!

Why Your Copier Dealership Must Have Original Content On Your Website

Submitted by Darrell Amy on Oct 11, 2016

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Originally published on LinkedIn Pulse by Darrell Amy

Social selling is going mainstream according to a recent Business Insider article, 5 Business Trends That Will Influence Your Career. Hot off the trail with Larry Levineand the LinkedIn Office Tech Sales Roadshow I’m fully convinced that social selling skills are critical to success in our industry going forward.

While most sales reps are waking up to the power of social selling, many dealers have not yet realized the importance (and opportunity) of backing their reps with content on the dealership’s blog and social media.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

Submitted by Jon Mitchell on Aug 02, 2016

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In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

Why Should a Successful Copier Dealer Care About Blogging?

Submitted by Darrell Amy on May 23, 2016

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Yesterday a successful copier dealer principal asked me an honest question: "Why should I care about blogging?" Traditional sales tactics are working well for him. The dealership is growing and sales reps are crushing quotas with tried-and-true prospecting techniques. "Is it worth my time and investment."

Why You Need a Digital Brain Trust for Your Copier Dealership

Submitted by Darrell Amy on Dec 15, 2015

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Originally published by Darrell Amy on LinkedIn Pulse.

Google and LinkedIn have forever altered the traditional sales process. In one sense, the buyer gets more control than ever before over where they get information. However, in the middle of wringing our hands about the buyer being more informed than ever before, I think we've missed the real point: Buyers haven't changed. What's changed is how they gather information to make a buying decision.

You see, buyers have always been informed. Prospects have always needed information to make good business decisions. The only thing that's changed is where they are going to get the information.

Three Steps to Ensure Your Managed IT Services Offerings Get Noticed

Submitted by Darrell Amy on Jun 30, 2015

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Does your copier dealership look like a serious player in Managed IT Services?


If your dealership is repositioning as a Managed IT Services provider, the content on your website, blog, and social media pages should give as much weight to IT topics as you give to copiers. Otherwise you miss a great opportunity to get the message out about the value of your offering.

You also risk having prospects think that you are just a copier company that happened to bolt on an IT offering as an afterthought. In this case, prospects may be nervous about your ability to deliver.