Dealer Marketing Blog

How To Look Like a Pro When Formatting Blog Articles and Website Pages

Submitted by Darrell Amy on Nov 02, 2016

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This may just be a personal issue for me: I hate it when I go to a website or blog and see poor type formatting. Not only does it not look professional, it also hampers Google’s ability to index your content.

In this article you’ll learn how to properly format text in a blog so you’ll look like a pro!

Why Your Copier Dealership Must Have Original Content On Your Website

Submitted by Darrell Amy on Oct 11, 2016

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Originally published on LinkedIn Pulse by Darrell Amy

Social selling is going mainstream according to a recent Business Insider article, 5 Business Trends That Will Influence Your Career. Hot off the trail with Larry Levineand the LinkedIn Office Tech Sales Roadshow I’m fully convinced that social selling skills are critical to success in our industry going forward.

While most sales reps are waking up to the power of social selling, many dealers have not yet realized the importance (and opportunity) of backing their reps with content on the dealership’s blog and social media.

Why You Need a Digital Brain Trust for Your Copier Dealership

Submitted by Darrell Amy on Dec 15, 2015

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Originally published by Darrell Amy on LinkedIn Pulse.

Google and LinkedIn have forever altered the traditional sales process. In one sense, the buyer gets more control than ever before over where they get information. However, in the middle of wringing our hands about the buyer being more informed than ever before, I think we've missed the real point: Buyers haven't changed. What's changed is how they gather information to make a buying decision.

You see, buyers have always been informed. Prospects have always needed information to make good business decisions. The only thing that's changed is where they are going to get the information.

Three Steps to Ensure Your Managed IT Services Offerings Get Noticed

Submitted by Darrell Amy on Jun 30, 2015

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Does your copier dealership look like a serious player in Managed IT Services?

 

If your dealership is repositioning as a Managed IT Services provider, the content on your website, blog, and social media pages should give as much weight to IT topics as you give to copiers. Otherwise you miss a great opportunity to get the message out about the value of your offering.

You also risk having prospects think that you are just a copier company that happened to bolt on an IT offering as an afterthought. In this case, prospects may be nervous about your ability to deliver.

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