If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on millennials, I have to say that texting has become one of my preferred methods of communication.
What does this mean to copier dealerships? I propose that we should embrace this trend to provide better service support and to generate more sales leads.