We’ve all wondered what it takes to convert a visitor or make a sale using your website. While there is no simple solution or answer that will magically explode your sales growth, there are several factors that are within your control that will help you convert your website visitors into leads and customers.
Dealer Marketing Blog
Having reviews of your business shows that people “vouch” for your business and they provide valuable insights about your business. Before people choose to engage with a business, they often turn to the web to gather information about the products and services available as well as how the business has served customers in the past.
If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on millennials, I have to say that texting has become one of my preferred methods of communication.
What does this mean to copier dealerships? I propose that we should embrace this trend to provide better service support and to generate more sales leads.
More and more businesses are turning to online marketing to help them achieve business success and growth. Marketing tools and strategies range from print and broadcast to email and web.
You have more than likely heard your marketing company talk about keywords, phrases, search terms, etc.
When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing in one area, you are likely performing in the other. But this is not always the case. Why is that?
Rankings and web traffic are not the same thing.
Creating and optimizing content should go beyond performing for search engines. The content you create for your website should aim to satisfy customer questions, solve their problems or teach them something new. Optimizing for search engines should be priority number two; after creating content for your customers, optimize the content to ensure that people can find your content online.
When you have claimed your Google My Business page your business/website can show up in a couple places.
Current research shows that 93% of B2B technology buyers look to Google as their first source of information. Given that reality, technology dealers that want to succeed need to consider their Search Engine Optimization (SEO) strategy.
The good news is that Search Engine Optimization works. You can get ranked in your local market. And this will deliver results. (For more ideas on this, download our special report, Google and Your Copier Dealership.)
What do people see when they look your business up online?
Finding out exactly what people see when they Google you is nearly impossible for a couple of reasons:
- People are searching from a particular location. Google knows where a searcher is located and will give them results that are specific to that location. Unless you are standing right beside someone, you likely will not see the same results even when you make the same search.
- Your results are based on previous searches, links you’ve clicked on in the past, and how you've interacted with the websites you clicked on. Google delivers personalized, unique search results for each person and each search term.