More and more businesses are turning to online marketing to help them achieve business success and growth. Marketing tools and strategies range from print and broadcast to email and web.
Dealer Marketing Blog
When you sit down to evaluate your web presence, you may look to various KPIs to determine success. There are two main KPIs you can look at: Rankings and Website Traffic. These two factors often correlate, meaning if you are performing in one area, you are likely performing in the other. But this is not always the case. Why is that?
Rankings and web traffic are not the same thing.
Creating and optimizing content should go beyond performing for search engines. The content you create for your website should aim to satisfy customer questions, solve their problems or teach them something new. Optimizing for search engines should be priority number two; after creating content for your customers, optimize the content to ensure that people can find your content online.
What do people see when they look your business up online?
Finding out exactly what people see when they Google you is nearly impossible for a couple of reasons:
- People are searching from a particular location. Google knows where a searcher is located and will give them results that are specific to that location. Unless you are standing right beside someone, you likely will not see the same results even when you make the same search.
- Your results are based on previous searches, links you’ve clicked on in the past, and how you've interacted with the websites you clicked on. Google delivers personalized, unique search results for each person and each search term.
As salespeople and marketing professionals our job is to communicate value. Participating in Larry Levine’s social selling workshops, I consistently hear Larry ask, “What’s your value proposition?” The common response he gets is a deer-in-the-headlights look. At best, some reps blurt out some industry jargon that no one outside our business understands like “document workflow.” They do it with a lack of confidence that suggests that they don’t even know what they are talking about.
Creating expert-level content is more than stating facts – even if they are all true and informative! There is so much more to creating content than sitting down to write a page and post it to your website or blog.
Webinars are great tools to share new and exciting opportunities with your existing client base as well as potential new customers.
We already know that webinar attendees are going to gather the information they want. After all, they are the ones that have signed up to hear about a particular topic.
Back in the day, a successful lunch and learn was more dictated by the free lunch than the learn. Putting some mediocre sandwiches on a platter was enough to get a small crowd out for a "demo day," where the lunchers exchanged their time for a vanilla copier.
Do these jeans make my butt look big?
Hmmm, quite a slippery slope. An infamous question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.
Though this particular question is a bit unfair, we do take measures to ensure that the way we have dressed appropriately for a date, for work, or for a formal wedding. What do you do?