For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?
Having your own personal LinkedIn page allows you to grow your network and connect with people you may not have had the chance to meet face-to-face. This means more opportunities, leads, sales, connections, etc. Additionally, your personal LinkedIn provides a touch point for prospective clients and can be a great way for them to get to know you a bit before reaching out, and vice versa.
Don't Wait to Get Started
Make sure that your profile is well optimized and describes what you do, and more specifically, what you do for others. Engage with prospects, build relationships and join the conversation that is already flowing on the platform. Publish and share relevant industry content to your personal and company pages.
It’s important to develop your personal brand. According to LinkedIn Sales Solutions, “Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities” such as commenting on published news articles and sharing content on LinkedIn.
Building your LinkedIn network becomes organic lead generation based on providing valuable information that people may or may not know they need. As Amanda Bratton says, “While LinkedIn will not make the sale for you, by using it intelligently you can gain a tangible advantage over your competitors. It gives you a crucial edge that can translate into improved sales performance.”
Spend Time on an Ongoing Basis
Boosting your LinkedIn presence doesn’t have to be a time consuming and draining process. Spending a bit of time each week can help you build your brand, reconnect with your network and grow your following. Here are some tips to maximize the time you spend on LinkedIn, so you can get the most out of the social network:
Engage with your connections
Spend some time catching up on what your connections are sharing and what they are up to. Keep tabs on former colleagues and industry leaders, comment and like their posts and endorse their skills.
Spot check your own profile
Make sure that the information and links on your profile are up-to-date. Check in and confirm that your profile is sending the right message. Does it align with your personal brand?
Share something valuable
Share an article that you find interesting and add in a little bit about why you think it is valuable for your connections to read.
Spend time narrowing down your connections list
Make sure” that your connections are high quality and position you as a trustworthy resource.” Are there people you are connected to that you have never spoken to? Consider trimming the fat on your contacts list.
Spending a few minutes each week tailoring your image, sharing valuable information and supporting your connections can help you to boost the possibilities afforded by LinkedIn.