Dealer Marketing Blog

Do These Jeans Make My Butt Look Big?

Submitted by Bill Poole on Apr 05, 2017

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Hmmm, quite a slippery slope. An age-old question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.

Though this particular question is a bit unfair, we do take measures to ensure that the way we have dressed appropriately for a date, for work, or for a formal wedding. What do you do?:

  • Look in the mirror?
  • Seek advice from your significant other?
  • Ask your friend?

Though there are many possibilities, hopefully, the intention behind the jeans question was to seek out the opinion of the person that matters most!

So, from a professional standpoint, it is a bit curious to me why organizations and people alike don't seek such advice about the way they are perceived by the audience that matters most? First, what are the most common touchpoints where are these perceptions developed for individuals and companies?:

  • Individuals- LinkedIn Profile
  • Companies- Website and social platforms.

The jeans are worn for just one day, but these touchpoints don't sleep. Your social platforms and website are in the public domain 24/7 so it is probably a good idea to get some insight from your audience about your "jeans."

For your personal brand, seek insight from those that will deliver honest feedback about what you can do to improve your perception.

 

When was the last time you asked a client or prospective hire for open and honest feedback about the impression that your web touchpoints communicate?

 

The formula for this seems to be a bit simpler for a company to ensure they are leaving the right impression with their intended audience. Who is the audience that a company should be concerned with impressing?:

  • Potential clients
  • Potential hires.

When was the last time you asked a client or prospective hire for open and honest feedback about the impression that your web touchpoints communicate?

We work with companies to help them create their website. Many times there are committees involved in gathering insight. Marketing, sales, finance, ownership are all engaged, and they all see things through their own lenses. This approach overlooks the audience that matters most, the client.

So, what can you do? I assume you have an ideal client profile in mind that fits your business. I hope that you have some actual ideal clients that value the services that you provide. There is your answer! That client should be more than happy to share their opinion with you if they value your relationship.

Unlike the jeans question, your client will be more likely to provide insight for you is asked the right way.

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