Dealer Marketing Blog

Dealer Marketing Acquires xFactor Marketing To Enhance Services to Copier Dealers

Submitted by Darrell Amy on Feb 06, 2017

Find me on:


Today Dealer Marketing announced that it has acquired xFactor Marketing. The combined team will bring copier dealers an expanded portfolio of services backed by an even higher level of support.

Darrell Amy, President of Dealer Marketing is excited about the new team. “As digital marketing continues to become more integrated into the sales process I’m excited to enhance the value we bring to dealers as we add more experienced industry sales experts to our team.”

The xFactor team is led by Bill Poole. With over 21 years of industry experience, Poole has established himself as a leader in both digital marketing and sales training. 

“I’ve personally known Bill for over 10 years and have tremendous respect for his experience as a sales trainer and leader in our industry,” said Darrell. “His experience will be valuable to our clients as we develop ways to integrate sales and marketing to drive net-new sales growth.”

Since 2004 the Dealer Marketing team has provided copier dealers with website development and managed marketing services. The company’s mission is to help copier dealers win net-new business and protect their current accounts.

"As happy as we are to join Darrell and his team, our clients will benefit most from this transition," commented Bill. "More and more of our clients see the importance in using web marketing to grow their sales, so the timing of this couldn’t be better!"

Bill will lead the business development team as V.P. of Sales for Dealer Marketing. His experience in sales leadership, sales process optimization, and sales tool development will be helpful to both the Dealer Marketing team and the dealers we serve.

“We’re committed to helping copier dealers capitalize on changing buying trends,” commented Darrell Amy, President of Dealer Marketing. “The addition of the xFactor team will allow us to deliver a new level of innovation and support to our clients.”

xFactor Marketing clients will continue to enjoy the same innovative services and personal support they’ve come to expect along with an enhanced suite of marketing services. Current clients with any questions can contact Bill Poole at

Topics: Company News

Special Report: How to Position Your Dealership for Success in Managed IT Services