Dealer Marketing Blog

Jon Mitchell

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Recent Posts

3 Tips For How To Appear Higher In Web Search Results

Submitted by Jon Mitchell on Nov 03, 2016

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I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

 

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.

Marketing Your Dealership: Embrace The Risks In Order To Win

Submitted by Jon Mitchell on Oct 21, 2016

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 You Didn't Get To Where You Are Today By Avoiding Risk .... OR Did You? 

 

Let me start out by saying that I consider myself a print industry outsider. That’s right, I never gave this industry a single thought until I found myself working in it. Your initial reaction to that statement might be one of skepticism, or maybe you might think I’m not qualified to give advice on marketing in an industry that I haven’t grown up in, but I would argue that is exactly why I’m qualified to give marketing suggestions.

How To Measure How Many Prospects Are Coming To Your Dealership's Website From Your Local Market

Submitted by Jon Mitchell on Oct 20, 2016

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Have you ever wondered how many prospects are coming to your dealership's website FROM YOUR LOCAL MARKET? With a few simple steps inside Google's free Analytics tool, you can find out. In this article we'll show you how.

Let's face it, you probably don't care about visitors to your website from foreign countries or other states. What you care about is how many people are coming to your website from your local market.

The challenge is that the dashboard on your Google Analytics page shows you everyone that's coming to your website. With the steps below, you can filter out the riff-raff and just see the reports on who is coming from your local market.

3 Quick Tips For Those Who Want To Maximize The ROI On Their Website

Submitted by Jon Mitchell on Aug 02, 2016

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In this post I want to talk about what the next step is after you’ve had your beautiful new website built and launched. How do you realize the best return on your investment? Let’s discuss shall we?

So you’ve spent a few weeks, and a significant investment on having a new website designed just right for your organization, now what?

How Playing Google's Game Can Help You In Search Results

Submitted by Jon Mitchell on Jul 05, 2016

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What you’ll learn in this article:

  • How Google+ and social media in general play into the greater buying process
  • How Google+ can help you rank higher in search results
  • 5 Quick steps to get your Google+ presence setup

WHY SOCIAL MEDIA?

Let me get to the point right from the beginning. CONTROL. If we’re all honest with ourselves, we all want more of it,

Why Dealer Principals Must Own Their Social Media Logins

Submitted by Jon Mitchell on Jun 30, 2015

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This article was recently publsihed in Office Technology magazine. 

I’m going to dive right in and shake you up in order to get your attention. As a dealer principal you wouldn’t give complete and total control of your financial books to one individual -- especially a third-party service provider -- without knowing yourself how to access them, or be able to take control of them at any point if need be. It’s not a stretch to say that could be a potentially detrimental move to the longevity of a business. I’m sure thoughts of mismanagement, improper billing, and the opportunity for embezzlement may come to mind. Any of these things could be certain death to an otherwise successful and healthy business.

Google Plus-How To Become an Administrator on Your Dealership's Company Page

Submitted by Jon Mitchell on Jun 30, 2015

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Recently I wrote an article on why dealer principals need to have administrative access to their company social media pages. This blog post explains how to access your company Google+/Google My Business page.

Google+ is honestly a bit more - and when I say a bit

… I mean a lot more - of a headache to manage on the backend. The first thing to understand is that only the ‘Owner’ (Google’s term for Admin) can add a new ‘Manager’ to the page.

Facebook-How To Become an Administrator on Your Dealership's Company Page

Submitted by Jon Mitchell on Jun 30, 2015

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Dealer principals need to have administrative access to their company social media accounts. This article explains how to get administrative rights to Facebook.

Twitter-How To Become an Administrator on Your Dealership's Twitter Account

Submitted by Jon Mitchell on Jun 30, 2015

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In a recent article to dealer principals I explained why it is critical that they have access to the company's social media pages. This post explains how to get access to your company Twitter page.

Twitter is  the easiest and most straightforward of the four social platorms to manage when it comes to who can and can’t access the profile.

LinkedIn-How To Become an Administrator on Your Dealership's Company Page

Submitted by Jon Mitchell on Jun 30, 2015

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As a dealer principal you need to have administrative access to your dealership's social media accounts. Follow is how to get access to administer your LinkedIn page.

Special Report: How to Position Your Dealership for Success in Managed IT Services