Dealer Marketing Blog

Darrell Amy

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New Dealer Marketing Services Shows Dealers What Companies Are Visiting Their Website

Submitted by Darrell Amy on Mar 15, 2017

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Today Dealer Marketing announced the availability of WEBVISITOR-ID, a service that gives dealers instant notification and daily reports of the companies that are coming to their website.

“Our search engine optimization team has been working hard to get dealers top ranking in Google to drive more traffic to their websites,” said Darrell Amy, Chief Innovation Officer at Dealer Marketing. “Now we are going to be able to show them the companies that are coming to their websites to create actionable sales intel and leads!”

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

Submitted by Darrell Amy on Mar 08, 2017

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In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Dealer Marketing Acquires xFactor Marketing To Enhance Services to Copier Dealers

Submitted by Darrell Amy on Feb 06, 2017

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Today Dealer Marketing announced that it has acquired xFactor Marketing. The combined team will bring copier dealers an expanded portfolio of services backed by an even higher level of support.

Darrell Amy, President of Dealer Marketing is excited about the new team. “As digital marketing continues to become more integrated into the sales process I’m excited to enhance the value we bring to dealers as we add more experienced industry sales experts to our team.”

Six Reasons Your Copier Dealership Needs an Annual Marketing Calendar

Submitted by Darrell Amy on Dec 01, 2016

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Do you have an annual marketing calendar for your dealership? Successful copier dealer marketing programs have a calendar. This document begins with your business and marketing goals. It includes a full calendar of events, promotions, and product launches. It also lays out a monthly cadence of activities that need to be accomplished.

Five Critical Components of an Effective Copier Dealership Blog

Submitted by Darrell Amy on Nov 02, 2016

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Smart copier dealers blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position themselves as subject matter experts. Sadly, many dealerships miss key aspects in their blogs, sabotaging their effectiveness. Last week as I was evaluating a blog for a copier dealer that was using a cut-rate blogging service I discovered several key deficiencies that were hurting their results. In this article you’ll learn the key aspects of a effective copier dealership blogs.

How To Look Like a Pro When Formatting Blog Articles and Website Pages

Submitted by Darrell Amy on Nov 02, 2016

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This may just be a personal issue for me: I hate it when I go to a website or blog and see poor type formatting. Not only does it not look professional, it also hampers Google’s ability to index your content.

In this article you’ll learn how to properly format text in a blog so you’ll look like a pro!

Why Your Copier Dealership Must Have Original Content On Your Website

Submitted by Darrell Amy on Oct 11, 2016

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Originally published on LinkedIn Pulse by

Social selling is going mainstream according to a recent Business Insider article, 5 Business Trends That Will Influence Your Career. Hot off the trail with Larry Levineand the LinkedIn Office Tech Sales Roadshow I’m fully convinced that social selling skills are critical to success in our industry going forward.

While most sales reps are waking up to the power of social selling, many dealers have not yet realized the importance (and opportunity) of backing their reps with content on the dealership’s blog and social media.

Lessons for Copier Dealers From My Favorite Book of 2016: Not Taught

Submitted by Darrell Amy on Oct 06, 2016

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Sometimes you need a cold glass of water in the face. It's like that moment you see yourself in a photo and then step on a scale and realized that 20 lbs has crept in. As tenured sales people and experienced business owners we need a cold glass of water in the face in the area of sales and marketing. 

Keenan, Forbes columnnist on sales, throws multiple glasses of ice cold water in your face the moment you flip page one of his book "Not Taught, What It Takes to Be Successful in the 21st Century That Nobody's Teaching You." Here are some of my observations as I read back through this book.

What I Learned About Sales and Marketing From My Recent Fishing Trip

Submitted by Darrell Amy on Sep 24, 2016

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While at the inaugural Net New Business Summit this week I had the opportunity to do something different than the traditional corporate golf outing. Instead, we went fishing in the Gulf of Mexico.  My team set out at 5:30 in the morning to watch the sunrise over the gulf. We snagged some baitfish and headed about 15 miles offshore to have some fun and catch the main course for our dinner that night. We had a great time, caught a mess of fish, and got a sunburn. In the process, I observed a few parallels between fishing and sales.

Deal Exposure: How To Measure if Your Dealership is Playing in 100% of the Deals in Your Market

Submitted by Darrell Amy on Aug 09, 2016

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The age-old frustration of a dealer principal or sales manager is, “Are we playing in all of the deals?” What percentage of deals in your market is your sales team actively pursuing? We call this measurement Deal Exposure.

If there are 100 deals going down in your market this month and you have 20 opportunities in your pipeline with a 30-day windows, you have a 20% deal exposure. Stated another way, you’re missing out on 80% of the deals.

As a former sales manager, I’ve laid awake at night wondering how many deals my team is missing. Now, I think I have come up with a benchmark and a way to measure your sales and marketing effectiveness.

Special Report: How to Position Your Dealership for Success in Managed IT Services