Dealer Marketing Blog

Darrell Amy

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How To Avoid Locking Your Dealership Into a Web Provider

Submitted by Darrell Amy on Sep 25, 2017

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Nobody likes to be stuck. However, if you’re not careful, your dealership can get locked into a web provider leaving you with few options. In this article, we’ll explore how to not get trapped.

Dealer Marketing Partners with the Jillian Fund

Submitted by Darrell Amy on Aug 30, 2017

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Today Dealer Marketing announced that it will partner with the Jillian Fund by making a donation for each new marketing client it brings on board.

“We are proud to join the team of people and companies supporting the Jillian Fund,” said Darrell Amy, Chief Innovation Officer of Dealer Marketing. “Not only is this organization doing incredible things for families fighting for the lives of their children, this movement is also deepening the conscience of our industry and calling out the best in all of us.”

Four Ways Owners, Sales Reps, and Marketing Managers Can Build an Effective Value Proposition

Submitted by Darrell Amy on May 22, 2017

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As salespeople and marketing professionals our job is to communicate value. Participating in Larry Levine’s social selling workshops, I consistently hear Larry ask, “What’s your value proposition?” The common response he gets is a deer-in-the-headlights look. At best, some reps blurt out some industry jargon that no one outside our business understands like “document workflow.” They do it with a lack of confidence that suggests that they don’t even know what they are talking about.

Dealer Marketing Partners With LiveChat to Help Dealers Enhance Their Online Customer Service Experience

Submitted by Darrell Amy on May 17, 2017

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Dealer Marketing proudly announces a partnership with LiveChat to help copier dealerships enhance their customer service experience.

New Dealer Marketing Services Shows Dealers What Companies Are Visiting Their Website

Submitted by Darrell Amy on Mar 15, 2017

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Today Dealer Marketing announced the availability of WEBVISITOR-ID, a service that gives dealers instant notification and daily reports of the companies that are coming to their website.

“Our search engine optimization team has been working hard to get dealers top ranking in Google to drive more traffic to their websites,” said Darrell Amy, Chief Innovation Officer at Dealer Marketing. “Now we are going to be able to show them the companies that are coming to their websites to create actionable sales intel and leads!”

Dealer Marketing Acquires xFactor Marketing To Enhance Services to Copier Dealers

Submitted by Darrell Amy on Feb 06, 2017

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Today Dealer Marketing announced that it has acquired xFactor Marketing. The combined team will bring copier dealers an expanded portfolio of services backed by an even higher level of support.

Darrell Amy, President of Dealer Marketing is excited about the new team. “As digital marketing continues to become more integrated into the sales process I’m excited to enhance the value we bring to dealers as we add more experienced industry sales experts to our team.”

How To Look Like a Pro When Formatting Blog Articles and Website Pages

Submitted by Darrell Amy on Nov 02, 2016

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This may just be a personal issue for me: I hate it when I go to a website or blog and see poor type formatting. Not only does it not look professional, it also hampers Google’s ability to index your content.

In this article you’ll learn how to properly format text in a blog so you’ll look like a pro!

Why Your Copier Dealership Must Have Original Content On Your Website

Submitted by Darrell Amy on Oct 11, 2016

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Originally published on LinkedIn Pulse by Darrell Amy

Social selling is going mainstream according to a recent Business Insider article, 5 Business Trends That Will Influence Your Career. Hot off the trail with Larry Levineand the LinkedIn Office Tech Sales Roadshow I’m fully convinced that social selling skills are critical to success in our industry going forward.

While most sales reps are waking up to the power of social selling, many dealers have not yet realized the importance (and opportunity) of backing their reps with content on the dealership’s blog and social media.

Lessons for Copier Dealers From My Favorite Book of 2016: Not Taught

Submitted by Darrell Amy on Oct 06, 2016

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Sometimes you need a cold glass of water in the face. It's like that moment you see yourself in a photo and then step on a scale and realized that 20 lbs has crept in. As tenured sales people and experienced business owners we need a cold glass of water in the face in the area of sales and marketing. 

Keenan, Forbes columnnist on sales, throws multiple glasses of ice cold water in your face the moment you flip page one of his book "Not Taught, What It Takes to Be Successful in the 21st Century That Nobody's Teaching You." Here are some of my observations as I read back through this book.

What I Learned About Sales and Marketing From My Recent Fishing Trip

Submitted by Darrell Amy on Sep 24, 2016

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While at the inaugural Net New Business Summit this week I had the opportunity to do something different than the traditional corporate golf outing. Instead, we went fishing in the Gulf of Mexico.  My team set out at 5:30 in the morning to watch the sunrise over the gulf. We snagged some baitfish and headed about 15 miles offshore to have some fun and catch the main course for our dinner that night. We had a great time, caught a mess of fish, and got a sunburn. In the process, I observed a few parallels between fishing and sales.
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