Dealer Marketing Blog

Bill Poole

Recent Posts

How Does Your Marketing Provider Support Your Business?

Submitted by Bill Poole on Jul 31, 2017

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I have been a bit frustrated with my yard this summer. We built a great new deck in the back yard, but the lawn is not green, the sprinkler system cuts on at inopportune times, and the lawn service came to do mowing one evening while we were hosting a party in our back yard.

When building was to be started on the deck, we realized that a couple of the sprinkler heads needed to be moved and a fire-drill of sorts ensued. All of my discussions with my lawn guy have been reactive calls, trying to fix something that wasn't right.

Topics For a Filling (and FREE) Lunch and Learn

Submitted by Bill Poole on Apr 12, 2017

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Back in the day, a successful lunch and learn was more dictated by the free lunch than the learn. Putting some mediocre sandwiches on a platter was enough to get a small crowd out for a "demo day," where the lunchers exchanged their time for a vanilla copier.

Do You Seek Advice From Your Audience?

Submitted by Bill Poole on Apr 05, 2017

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Do these jeans make my butt look big?

Hmmm, quite a slippery slope. An infamous question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.

Though this particular question is a bit unfair, we do take measures to ensure that the way we have dressed appropriately for a date, for work, or for a formal wedding. What do you do?

Accurate Business Planning Starts with the Sales Process

Submitted by Bill Poole on Mar 09, 2017

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THE IMPORTANCE OF BUSINESS FORECASTING

Failing to plan is planning to fail. I have discussed this concept at a micro level as it relates to planning sales calls. It is even more applicable at a macro level when it comes to business planning from a financial standpoint.

Some common financial questions that business owners ask themselves are:

  • When can I invest in additional products or services to grow my business?
  • How much money can I take out of my business?
  • How do I make payroll???
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