I am relatively disciplined when it comes to getting regular workouts. I really enjoy mountain biking, which makes a lot of the workouts very fun for the majority of the year, but winter is a bit different. Although I live in Colorado, it is not possible to take quick break to go for a ski during the work week, so I begrudgingly go to the gym to get my workout.
I regularly notice a gal at the gym sitting on the stationary bike, peddling slowly, with more attention spent on her phone than on anything else. She is quite the texter! There is plenty of stuff that I can find on my phone to keep my attention for the 45 minutes that I am at the gym, but that seems a bit counter intuitive to me. My reasoning for going to the gym has little to do with the time I am at the gym. I go to the gym for a few reasons:
- I am more productive the rest of the day!
- When I do mountain bike or ski, it is more fun, and less work
- While I usually eat a healthy diet, I do enjoy yummy food and an IPA here and there
- I sleep much better at night
- Being fit results in less aches and pains and other getting old stuff
- I just feel better all day!
So, my reasons for going to the gym are directly aligned with things that are valuable to my life, and have little to do with the time that I am actually there. Different people go to the gym for different reasons. For example, some go for social reasons. That said, I am a bit curious about the reasons that the texting biker goes to the gym. My only guess is that she is checking the gym box off in her daily routine, and doesn't really have a list of reasons why she is actually there.
Similarly, there are varying approaches as to how dealerships look at their web marketing strategy. Which approach do you take?
- Is your web marketing an expense that enables you to check a box?
- Are you investing in web marketing to support your business?