Dealer Marketing Blog

Bill Poole

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3 reasons you shouldn't be checking the web marketing box

Submitted by Bill Poole on Apr 28, 2017

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I am relatively disciplined when it comes to getting regular workouts. I really enjoy mountain biking, which makes a lot of the workouts very fun for the majority of the year, but winter is a bit different. Although I live in Colorado, it is not possible to take quick break to go for a ski during the work week, so I begrudgingly go to the gym to get my workout.

I regularly notice a gal at the gym sitting on the stationary bike, peddling slowly, with more attention spent on her phone than on anything else. She is quite the texter! There is plenty of stuff that I can find on my phone to keep my attention for the 45 minutes that I am at the gym, but that seems a bit counter intuitive to me. My reasoning for going to the gym has little to do with the time I am at the gym. I go to the gym for a few reasons:

  • I am more productive the rest of the day!
  • When I do mountain bike or ski, it is more fun, and less work
  • While I usually eat a healthy diet, I do enjoy yummy food and an IPA here and there
  • I sleep much better at night
  • Being fit results in less aches and pains and other getting old stuff
  • I just feel better all day!

So, my reasons for going to the gym are directly aligned with things that are valuable to my life, and have little to do with the time that I am actually there. Different people go to the gym for different reasons. For example, some go for social reasons. That said, I am a bit curious about the reasons that the texting biker goes to the gym. My only guess is that she is checking the gym box off in her daily routine, and doesn't really have a list of reasons why she is actually there.

Similarly, there are varying approaches as to how dealerships look at their web marketing strategy. Which approach do you take?

  1. Is your web marketing an expense that enables you to check a box?
  2. Are you investing in web marketing to support your business?

Topics For a Filling (and FREE) Lunch and Learn

Submitted by Bill Poole on Apr 12, 2017

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Do These Jeans Make My Butt Look Big?

Submitted by Bill Poole on Apr 05, 2017

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Hmmm, quite a slippery slope. An age-old question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.

Accurate Business Planning Starts with the Sales Process

Submitted by Bill Poole on Mar 09, 2017

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THE IMPORTANCE OF BUSINESS FORECASTING

Failing to plan is planning to fail. I have discussed this concept at a micro level as it relates to planning sales calls. It is even more applicable at a macro level when it comes to business planning from a financial standpoint.

Some common financial questions that business owners ask themselves are:

  • When can I invest in additional products or services to grow my business?
  • How much money can I take out of my business?
  • How do I make payroll???
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