The older I get, the faster time slips by. Sometimes I wake up and realize things have changed. That’s how I felt when I read that the average age of a network administrator is 36 years old. Let that sink in for a minute. That means over half of the network administrators you serve were born after 1981. They all graduated from high school after 1999.
Dealer Marketing Blog
As salespeople and marketing professionals our job is to communicate value. Participating in Larry Levine’s social selling workshops, I consistently hear Larry ask, “What’s your value proposition?” The common response he gets is a deer-in-the-headlights look. At best, some reps blurt out some industry jargon that no one outside our business understands like “document workflow.” They do it with a lack of confidence that suggests that they don’t even know what they are talking about.
In doing research for a presentation I’m doing for a Copier Dealer Association's service manager’s meeting, I discovered a statistic that should make all of us pay attention: 36 is the average age of a network administrator according to a recent New York Times article. Yes, that’s the average age. That means there are many in their early thirties and late twenties.
What does this mean to your dealership? Even though the people sitting in the c-suite may be baby boomers coddling their 401K’s as they sail into retirement, the youngsters they have hired to manage their information technology are digital natives.
I am relatively disciplined when it comes to getting regular workouts. I really enjoy mountain biking, which makes a lot of the workouts very fun for the majority of the year, but winter is a bit different. Although I live in Colorado, it is not possible to take quick break to go for a ski during the work week, so I begrudgingly go to the gym to get my workout.
Creating expert-level content is more than stating facts – even if they are all true and informative! There is so much more to creating content than sitting down to write a page and post it to your website or blog.
Webinars are great tools to share new and exciting opportunities with your existing client base as well as potential new customers.
We already know that webinar attendees are going to gather the information they want. After all, they are the ones that have signed up to hear about a particular topic.
Back in the day, a successful lunch and learn was more dictated by the free lunch than the learn. Putting some mediocre sandwiches on a platter was enough to get a small crowd out for a "demo day," where the lunchers exchanged their time for a vanilla copier.
Hmmm, quite a slippery slope. An age-old question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.
Though this particular question is a bit unfair, we do take measures to ensure that the way we have dressed appropriately for a date, for work, or for a formal wedding. What do you do?