Dealer Marketing Blog

What Younger Customers Want From a Service Provider

Submitted by Darrell Amy on May 24, 2017

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The older I get, the faster time slips by. Sometimes I wake up and realize things have changed. That’s how I felt when I read that the average age of a network administrator is 36 years old. Let that sink in for a minute. That means over half of the network administrators you serve were born after 1981. They all graduated from high school after 1999.

Four Ways Owners, Sales Reps, and Marketing Managers Can Build an Effective Value Proposition

Submitted by Darrell Amy on May 22, 2017

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As salespeople and marketing professionals our job is to communicate value. Participating in Larry Levine’s social selling workshops, I consistently hear Larry ask, “What’s your value proposition?” The common response he gets is a deer-in-the-headlights look. At best, some reps blurt out some industry jargon that no one outside our business understands like “document workflow.” They do it with a lack of confidence that suggests that they don’t even know what they are talking about.

Dealer Marketing Partners With LiveChat to Help Dealers Enhance Their Online Customer Service Experience

Submitted by Darrell Amy on May 17, 2017

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Dealer Marketing proudly announces a partnership with LiveChat to help copier dealerships enhance their customer service experience.

What Copier Dealer Service Departments Can Learn From Taxis and Uber

Submitted by Darrell Amy on May 13, 2017

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The Average Age of a Network Administrator is 36-What This Means For Your Copier Dealership

Submitted by Darrell Amy on May 10, 2017

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In doing research for a presentation I’m doing for a Copier Dealer Association's service manager’s meeting, I discovered a statistic that should make all of us pay attention: 36 is the average age of a network administrator according to a recent New York Times article. Yes, that’s the average age. That means there are many in their early thirties and late twenties.

What does this mean to your dealership? Even though the people sitting in the c-suite may be baby boomers coddling their 401K’s as they sail into retirement, the youngsters they have hired to manage their information technology are digital natives.

3 reasons you shouldn't be checking the web marketing box

Submitted by Bill Poole on Apr 28, 2017

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I am relatively disciplined when it comes to getting regular workouts. I really enjoy mountain biking, which makes a lot of the workouts very fun for the majority of the year, but winter is a bit different. Although I live in Colorado, it is not possible to take quick break to go for a ski during the work week, so I begrudgingly go to the gym to get my workout.

Creating Expert-Level Content

Submitted by Lindsay Meade on Apr 26, 2017

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Creating expert-level content is more than stating facts – even if they are all true and informative! There is so much more to creating content than sitting down to write a page and post it to your website or blog.

How to Use the Data From Your Webinar

Submitted by Lindsay Meade on Apr 17, 2017

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Webinars are great tools to share new and exciting opportunities with your existing client base as well as potential new customers.

We already know that webinar attendees are going to gather the information they want. After all, they are the ones that have signed up to hear about a particular topic.

Topics For a Filling (and FREE) Lunch and Learn

Submitted by Bill Poole on Apr 12, 2017

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Back in the day, a successful lunch and learn was more dictated by the free lunch than the learn. Putting some mediocre sandwiches on a platter was enough to get a small crowd out for a "demo day," where the lunchers exchanged their time for a vanilla copier.

Do These Jeans Make My Butt Look Big?

Submitted by Bill Poole on Apr 05, 2017

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Hmmm, quite a slippery slope. An age-old question that probably plays out poorly more often than not. How to answer this question? A slippery slope indeed.

Though this particular question is a bit unfair, we do take measures to ensure that the way we have dressed appropriately for a date, for work, or for a formal wedding. What do you do?

Seven Website Must-Have Items for Managed Network Services Dealers