Dealer Marketing Blog

New Dealer Marketing Services Shows Dealers What Companies Are Visiting Their Website

Submitted by Darrell Amy on Mar 15, 2017

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Today Dealer Marketing announced the availability of WEBVISITOR-ID, a service that gives dealers instant notification and daily reports of the companies that are coming to their website.

“Our search engine optimization team has been working hard to get dealers top ranking in Google to drive more traffic to their websites,” said Darrell Amy, Chief Innovation Officer at Dealer Marketing. “Now we are going to be able to show them the companies that are coming to their websites to create actionable sales intel and leads!”

What To Do When Your Website Just Isn’t Converting

Submitted by Lindsay Meade on Mar 14, 2017

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You’re getting great rankings and a decent amount of traffic, but just aren’t getting leads… What do you do?

Chances are that if you identified with the above statement, then your website may not be properly designed to convert the traffic coming to your site.

 

(Want to learn more about getting rankings? Download our special report on How To Get Top Placement in Google.)

Accurate Business Planning Starts with the Sales Process

Submitted by Bill Poole on Mar 09, 2017

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THE IMPORTANCE OF BUSINESS FORECASTING

Failing to plan is planning to fail. I have discussed this concept at a micro level as it relates to planning sales calls. It is even more applicable at a macro level when it comes to business planning from a financial standpoint.

Some common financial questions that business owners ask themselves are:

  • When can I invest in additional products or services to grow my business?
  • How much money can I take out of my business?
  • How do I make payroll???

Three Ways Copier Dealers Can Convert More Website Traffic To Sales Leads

Submitted by Darrell Amy on Mar 08, 2017

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In a similar way that copier sales reps drive appointments, copier dealers work hard to drive traffic to their websites in the hopes of converting visitors to potential sales leads. With effective Search Engine Optimization strategies, backed up by consistent blogging and social media, dealers can drive increasing traffic to their websites.

(Want to learn more about this? Download our special report on How To Get Top Placement in Google.)

Dealer Marketing Acquires xFactor Marketing To Enhance Services to Copier Dealers

Submitted by Darrell Amy on Feb 06, 2017

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Today Dealer Marketing announced that it has acquired xFactor Marketing. The combined team will bring copier dealers an expanded portfolio of services backed by an even higher level of support.

Darrell Amy, President of Dealer Marketing is excited about the new team. “As digital marketing continues to become more integrated into the sales process I’m excited to enhance the value we bring to dealers as we add more experienced industry sales experts to our team.”

Six Reasons Your Copier Dealership Needs an Annual Marketing Calendar

Submitted by Darrell Amy on Dec 01, 2016

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Do you have an annual marketing calendar for your dealership? Successful copier dealer marketing programs have a calendar. This document begins with your business and marketing goals. It includes a full calendar of events, promotions, and product launches. It also lays out a monthly cadence of activities that need to be accomplished.

3 Tips For How To Appear Higher In Web Search Results

Submitted by Jon Mitchell on Nov 03, 2016

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I was on a call with a client recently discussing SEO strategy, when a question came up about how to climb the list of suggestions that Google gives whenever a user searches for a specific topic in a given location. You know the list I’m talking about, with the Google Map right next to it?

 

There’s a few inputs that Google uses that impact this list and in what order a business may appear in this list.

Five Critical Components of an Effective Copier Dealership Blog

Submitted by Darrell Amy on Nov 02, 2016

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Smart copier dealers blog regularly on their websites to enhance their search engine placement, fuel their social media strategy and position themselves as subject matter experts. Sadly, many dealerships miss key aspects in their blogs, sabotaging their effectiveness. Last week as I was evaluating a blog for a copier dealer that was using a cut-rate blogging service I discovered several key deficiencies that were hurting their results. In this article you’ll learn the key aspects of a effective copier dealership blogs.

How To Look Like a Pro When Formatting Blog Articles and Website Pages

Submitted by Darrell Amy on Nov 02, 2016

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This may just be a personal issue for me: I hate it when I go to a website or blog and see poor type formatting. Not only does it not look professional, it also hampers Google’s ability to index your content.

In this article you’ll learn how to properly format text in a blog so you’ll look like a pro!

Marketing Your Dealership: Embrace The Risks In Order To Win

Submitted by Jon Mitchell on Oct 21, 2016

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 You Didn't Get To Where You Are Today By Avoiding Risk .... OR Did You? 

 

Let me start out by saying that I consider myself a print industry outsider. That’s right, I never gave this industry a single thought until I found myself working in it. Your initial reaction to that statement might be one of skepticism, or maybe you might think I’m not qualified to give advice on marketing in an industry that I haven’t grown up in, but I would argue that is exactly why I’m qualified to give marketing suggestions.

Seven Website Must-Have Items for Managed Network Services Dealers