On page optimization always comes first when developing a web marketing strategy. With that said, there is a lot to gain from building citations online.
Dealer Marketing Blog
Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines.
Today Dealer Marketing announced that it will partner with the Jillian Fund by making a donation for each new marketing client it brings on board.
“We are proud to join the team of people and companies supporting the Jillian Fund,” said Darrell Amy, Chief Innovation Officer of Dealer Marketing. “Not only is this organization doing incredible things for families fighting for the lives of their children, this movement is also deepening the conscience of our industry and calling out the best in all of us.”
From on-page optimization of your website to social media marketing, it’s important for your marketing strategy to target potential customers whether they are ready to buy now or at some point in the future.
Customer service is an important aspect of your business, from the top executives to each of your associates. Customer service is traditionally thought of a necessary aspect of jobs that are directly client facing, when, in reality, customer service begins at the top. When the CEO of a company spends time interfacing with clients and taking care of their requests, there will be a giant shift in 2 ways.
I have been a bit frustrated with my yard this summer. We built a great new deck in the back yard, but the lawn is not green, the sprinkler system cuts on at inopportune times, and the lawn service came to do mowing one evening while we were hosting a party in our back yard.
When building was to be started on the deck, we realized that a couple of the sprinkler heads needed to be moved and a fire-drill of sorts ensued. All of my discussions with my lawn guy have been reactive calls, trying to fix something that wasn't right.
For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?
We’ve all wondered what it takes to convert a visitor or make a sale using your website. While there is no simple solution or answer that will magically explode your sales growth, there are several factors that are within your control that will help you convert your website visitors into leads and customers.
Having reviews of your business shows that people “vouch” for your business and they provide valuable insights about your business. Before people choose to engage with a business, they often turn to the web to gather information about the products and services available as well as how the business has served customers in the past.
If I want to communicate with my twenty-something kids who are learning to adult, I better use text messages. Getting them on the phone is nearly impossible. There is an entire generation raised on text messaging. And while we can pin the rise of texting on millennials, I have to say that texting has become one of my preferred methods of communication.
What does this mean to copier dealerships? I propose that we should embrace this trend to provide better service support and to generate more sales leads.