Dealer Marketing Blog

How To Avoid Locking Your Dealership Into a Web Provider

Submitted by Darrell Amy on Sep 25, 2017

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Nobody likes to be stuck. However, if you’re not careful, your dealership can get locked into a web provider leaving you with few options. In this article, we’ll explore how to not get trapped.

Improve Your Online Presence with Local Citations

Submitted by Lindsay Meade on Sep 21, 2017

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On page optimization always comes first when developing a web marketing strategy. With that said, there is a lot to gain from building citations online.

Why Your Website Needs a Security Certificate (SSL) by October 1, 2017

Submitted by Lindsay Meade on Aug 31, 2017

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Beginning October 1st, Google will be penalizing any website that does not have SSL set up. In the past, this was merely a recommendation, but now will be required to rank well in the search engines. 

Dealer Marketing Partners with the Jillian Fund

Submitted by Darrell Amy on Aug 30, 2017

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Today Dealer Marketing announced that it will partner with the Jillian Fund by making a donation for each new marketing client it brings on board.

“We are proud to join the team of people and companies supporting the Jillian Fund,” said Darrell Amy, Chief Innovation Officer of Dealer Marketing. “Not only is this organization doing incredible things for families fighting for the lives of their children, this movement is also deepening the conscience of our industry and calling out the best in all of us.”

Creating a Cohesive Marketing Plan for Your Business

Submitted by Lindsay Meade on Aug 25, 2017

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From on-page optimization of your website to social media marketing, it’s important for your marketing strategy to target potential customers whether they are ready to buy now or at some point in the future.

Meaningful Improvements in Customer Service

Submitted by Lindsay Meade on Aug 18, 2017

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Customer service is an important aspect of your business, from the top executives to each of your associates. Customer service is traditionally thought of a necessary aspect of jobs that are directly client facing, when, in reality, customer service begins at the top. When the CEO of a company spends time interfacing with clients and taking care of their requests, there will be a giant shift in 2 ways. 

How Does Your Marketing Provider Support Your Business?

Submitted by Bill Poole on Jul 31, 2017

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I have been a bit frustrated with my yard this summer. We built a great new deck in the back yard, but the lawn is not green, the sprinkler system cuts on at inopportune times, and the lawn service came to do mowing one evening while we were hosting a party in our back yard.

When building was to be started on the deck, we realized that a couple of the sprinkler heads needed to be moved and a fire-drill of sorts ensued. All of my discussions with my lawn guy have been reactive calls, trying to fix something that wasn't right.

LinkedIn for Your Dealership

Submitted by Lindsay Meade on Jul 27, 2017

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For the past few years, influencers and thought leaders have debated how social media help to grow businesses, whether small or large. From Twitter to Google+, each platform has its benefits, target market and style of presenting information. So what are the benefits of LinkedIn?

Converting Visitors on Your Website

Submitted by Lindsay Meade on Jul 25, 2017

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We’ve all wondered what it takes to convert a visitor or make a sale using your website. While there is no simple solution or answer that will magically explode your sales growth, there are several factors that are within your control that will help you convert your website visitors into leads and customers.

Why Your Business Should Have Google Reviews

Submitted by Lindsay Meade on Jul 18, 2017

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Having reviews of your business shows that people “vouch” for your business and they provide valuable insights about your business. Before people choose to engage with a business, they often turn to the web to gather information about the products and services available as well as how the business has served customers in the past.